Up for consideration is a very rare early automotive illustrative painting insert advertising the options and upgrades for a 1968 Chevy Chevelle SS. The advertisement makes reference to the sporty console shifter and bucket seats with majestic SS emblem in the front grill. The work of art itself is mounted on artist board and measures 8.5 inches by 11.5 inches. With overall dimensions being about 15 by 20 inches. This is the type of work that was used when pitching visual layout of the ad to General Motors execs for approval. These were more or less the equivalent to a working sketch… But this is pretty good and better than average showing a looser style yet but with greater attention to detail…. Probably not the finished product… You know the old story board layout and Mad Men pitch… Then in final production after approval possibly a more refined copy… However please note that early advertising brochure art and cars of earlier times focused on a more realistic approach to copying the cars image… However the looser more “Mod” modern styles eased up on the artists renditions allowing for a groovy type wash over style in a variety of colors in the later part of the 1960’s and onwards.. The final advertisements were everywhere!!! These ads were placed in magazines brochures etc… All over North America which includes Canada… Please understand this is a work that is done by hand by one of the firms here in Detroit in the mid 1960’s. Please understand I have about 40 pieces to present. Have any questions or something to share please message me… Signature confirmation when and where applicable. Please be safe out there! Others think so too. Warmest R eg a rd s. J oh n n yC ry stal Est.
