On the front of the sign there is the photo of the car and advertising wording at the bottom and the smaller advertising wording below that. The sign is made of heavy thick cardboard. Here is a great sign to add to the collection, the sign is in great condition, few minor rubs, overall still a great one for display. The sign measures 32 inches wide and 18 inches tall. I can accept Pay Pal. Check out the other items I have listed.