This is a fantastic 1915 promotional brochure/booklet for the Maxwell car company. Really hard to find. Priced to reflect worn cover but clean interior pages. GREAT for collectors of antique automobile memorabilia. Found at a flea market. Maxwell was an American automobile. The present-day successor to the Maxwell company was Chrysler. Now Stellantis North America. Which acquired the company in 1925. Maxwell automobile production began under the “Maxwell-Briscoe Company” of North Tarrytown, New York. The company was named after founder Jonathan Dixon Maxwell, who earlier had worked for Oldsmobile. And his business partner, Benjamin Briscoe. An automobile industry pioneer and part owner of the Briscoe Brothers Metalworks. Briscoe was president of Maxwell-Briscoe at its height. In 1907, following a fire that destroyed the North Tarrytown, NY, factory, Maxwell-Briscoe opened a mammoth automobile factory at 1817 I Ave, New Castle, Indiana. The newspapers reported that the factory will operate as a whole, like an integral machine, the raw material going in at one end of the plant and the finished cars out the other end. This factory continued as a Chrysler plant following its takeover of Maxwell until its demolition in 2004. For a time, Maxwell was considered one of the three top automobile firms in America, along with General Motors. Though the phrase the Big Three. Was not used at the time. Maxwell was the only profitable company of the combine. Named United States Motor Company. Which was formed in 1910. Maxwell was the only survivor. Maxwell Motor Company, Inc. In 1913, the Maxwell assets were overseen by Walter Flanders. Who reorganized the company as the Maxwell Motor Company, Inc. The company moved to Highland Park, Michigan. Some of the Maxwells were also manufactured at three plants in Dayton, Ohio. And the bargain-basement Success. By introducing the Model 25, their cheapest four yet. Had high-tension magneto ignition. Electric horn and (optional) electric starter. And an innovative shock absorber. To protect the radiator. Takeover by Walter Chrysler. Maxwell Mascotte Touring 1911. Maxwell eventually over-extended and wound up deeply in debt, with over half of its production unsold in the post- World War I. The following year, Walter P. Arranged to take a controlling interest in Maxwell Motors, subsequently re-incorporating it in West Virginia. With himself as the chairman. One of his first tasks was to correct the faults in the Maxwell, whose quality had faltered. This improved version of the car was marketed as the “good Maxwell”. Around the time of Chrysler’s takeover, Maxwell was also in the process of merging, awkwardly at best, with the ailing Chalmers Automobile Company. Chalmers ceased production in late 1923. In 1925, Chrysler formed his own company, the Chrysler Corporation. That same year, the Maxwell line was phased out and the Maxwell company assets were absorbed by Chrysler. The Maxwell automobile would continue to live on in another form however, because the new 4-cylinder. Chrysler model that was introduced for the 1926 model year was created largely from the design of the previous year’s Maxwell. And this former Maxwell would undergo another transformation in 1928, when a second reworking and renaming would bring about the creation of the first Plymouth.
