This is Ford country. Bob Farish Motor Company. (small southern city in Beaufort County North Carolina). 1776 – 1976 U. Car Dealership, Great Patriotic Promotional Tag. Hard to find vintage tag, not common. Closer to new condition, as not used on a car, but does need some cleaning restoration around edges. Key words are : Ford, Mercury, Lincoln, rat rod, hot rod, automotive – auto racing, speed shop, tool box, custom car, Kustom show car, garage, man-cave, car parts, retro, vintage, southern, man-cave, garage.